12 month8 Day， Tianjin Normal University Music and Film and Television Academy of Art Joy Lecture Hall No. 117 Speaking At the Conference Center The First Meeting Room Startup。 Director of the Research and Info威斯尼斯WW708mc棋牌rmation Technology Division of Beijing Film Academy、 威斯尼斯WW708mc棋牌Director of China Film Education Research Center、 Liu Jun, President of the Chinese Aiko Film and Television Education Promotion Association invited to be the speaker， Professor Yang Aijun, Dean of the School of Music and Film and Television, presided over lectures， Drama an威斯尼斯WW708mc棋牌d film and television literature majors some professional teachers、 All graduate students、 Undergraduate representatives listen to lectures。

Liu Junyi《 The ideological analysis of the research field and film and television drama of the audience》 The title will bring you a wonderful lecture。 Liu Jun Cong“ star system” Introduction， Discuss the relationship between film creation and audience。21136-21137“21138-21145，21146-21155”“21157-21166”“21168-21177” Three sections as the core，21186-21191、21192-21197、21198-21219。 At the same time， He pointed out， Children's Movie as an important part of the Chinese film creation sector， Its main audience is children， Past children's movies more attention“ Education” l威斯尼斯WW708mc棋牌evel， Should be more from“ Audience perspective” Departure。

Liu Jun targets the current cultural communication context“ Click volume”“ Traffic”“ Hot Search”“ Derivatives”“ Micro short drama” Phenomenon， ExtensionThe concept of a "viewing strategy" ; The concept of “investment";The concept of "vernacular understandings"; The concept of "modality" key concepts， Deep analysis“ Culture code” and“ Cultural decoding” The relationship。 He thinks although“ star system” The existence of the existence to a large ex威斯尼斯WW708mc棋牌tent determines the steering of capital into the film market， But the power of the current audience still cannot be ignored。 He uses《 Small Soldiers Zhang Ga》《 Flash Red Star》 and other movies as an example， Combined with 威斯尼斯WW708mc棋牌its own research and creative experience， Emphasized the importance of social value guidance in Chinese children's film creation。

Experts as children's film fields， Liu Jun gives a high affirmation of the achievements of the School of Music and Film and Television of Tianjin Normal University in the field of 威斯尼斯WW708mc棋牌children's film creation and research， Teachers in the drama, film and television literature《 Chinese Children's Movie Blue Book》 The writing and publishing of the publication discussions。 Question session after lecture， Undergraduate、 Graduate students actively ask questions， Ecstasy， Liu Jun All made a wonderful answer。